Synegys Products & Services: Business Intelligence

Business Intelligence

What is it?

We understand the value of information to make informed business decisions. To this end we provide a wide range of analytical services, ranging from basic descriptive analyses and metrics to sophisticated predictive modeling. Our business intelligence (BI) suite of applications is based on our m-IQube Map, clearly demonstrating how value is generated.

m-IQube MAP Framework

Volume
•	How can I acquire new customers?
•	How can I retain and grow current customers?
•	How can I leverage income-generating assets?

Yield Management
•	How can pricing be strengthened?
•	How can I improve underutilized assets?

Selling, General & Administrative (SG&A)
•	How can I improve customer interaction efficiency?
•	How can i improve shared service efficiency?

Cost of Goods Sold
•	How can I improve production efficiency?
•	How can I improve supply chain and service provision efficiency?

Asset Base & Inventory
•	How can I improve property, plant, and equipment efficiency?
•	How can I improve inventory efficiency?

Receivables & Payables
•	How can I improve receivables efficiency?
•	How can I improve payables efficiency?

Our m-IQube MAP illustrates how business performance can be broken down into several levels of detail - clearly defining actions to take. Supporting each level of detail, we have solutions helping you realize enterprise-wide benefits presented by the mobile channel. For a copy of our m-IQube map, please Contact Us.

Our Business Intelligence (BI) tools have been used to deliver a number of benefits including:
•	Delivering insights to improving future campaigns.
•	Determining profitability by product / service / channel.
•	Identifying valuable customers.
•	Ensuring ROIs are met (ie. marketing effectiveness).
•	Improving operational efficiencies.
•	Supporting financial controlling.
•	.... and many more.

All of which improve your business performance. To find out more about how our tools can help your organization, Contact Us.

How does it work?

If you are currently using mobile marketing, our BI tools can be used within your current mobile technical environment (i.e. our solutions are aggregator / mobile solutions provider agnostic). If you are not using the mobile channel in your operations today, we can help you plan and develop how to leverage this channel through services offered under Mobile Applications.

Business Intelligence – the Key to Powering Mobile Success

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