Implementing Engaging Customer Touchpoints

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Researchers found that 93% of companies fail to implement customer journeys successfully. Improving the customer journey requires businesses to go through three stages: 1. Mapping & Planning; 2. Experience Design; and 3. Solution Delivery. In this article and accompanying video, we briefly describe what needs to be done to improve touchpoints along the customer journey.

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The Role of Mobile Health Apps in Healthcare’s Digital Future

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To unlock the potential of mobile, providers and payers need to first understand patients' digital preferences in both channel and service. Contrary to popular belief, a McKinsey global study showed that it wasn't important to have a comprehensive platform with offerings. Highly innovative, fancy mobile health apps and wearables were found to be less important to people than simple, straightforward mobile health tools.

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