The Role of Mobile Health Apps in Healthcare’s Digital Future

  • Post author:

To unlock the potential of mobile, providers and payers need to first understand patients' digital preferences in both channel and service. Contrary to popular belief, a McKinsey global study showed that it wasn't important to have a comprehensive platform with offerings. Highly innovative, fancy mobile health apps and wearables were found to be less important to people than simple, straightforward mobile health tools.

Continue ReadingThe Role of Mobile Health Apps in Healthcare’s Digital Future