Digital Customer Journey Mapping: Improving the Customer Experience

Posted on by William Eng
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The Digital Opportunity The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. It all starts with creating what we call the customer journey map. This map is the complete sum of experiences that customers go through when interacting with your company and brand. Each specific interaction is […]

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Systems Validation

Posted on by William Eng
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Mobile health apps, text messaging solutions and all forms of electronic systems are validated against the specifications set forth by regulatory or functional requirements. Basic validation principles are based on the FDA’s 2011 Guidance for Industry Process Validation and is defined as follows: The collection and evaluation of data, from the process design stage through commercial […]

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