Customer journeys are a powerful tool for businesses to focus on customer centricity. However, many businesses fail in execution. Researchers found th
Digital Customer Journey Mapping: Improving the Customer Experience
Posted on by William Eng
The Digital Opportunity
The digital era has brought a completely new outlook on how we interpret customers’ requirements and deliver excellent exp
Systems Validation
Posted on by William Eng
Mobile health apps, text messaging solutions and all forms of electronic systems are validated against the specifications set forth by regulatory or f
SMS vs. Mobile Apps: A Guide to What your Business Should Use
Posted on by William Eng
With the growing popularity of smartphones and the use of mobile apps, are text messaging solutions taking a backseat in the world of mobility solutio